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This web site states the following, "Is a family-owned business that has been serving the Restaurant and Foodservice Industry since 1989." We noticed that the web page stated " Our commitment to excellence in customer service is our primary goal! We are national wholesalers direct and the solution to all your restaurant equipment needs." It also said " Our large selection of the best products and lowest prices are all backed by the manufacturers warranties. If you dont see what you are looking for, we will find it for you quickly! Why Buy From Us? In Business Since 1989." The header had restaurant equipment as the highest ranking optimized keyword. It is followed by restaurant supplies, restaurant equipment supplies, and restaurant accessories which isn't as ranked as highly as restaurant equipment. The next words reddsequip.com uses is wholesale food service. restaurant wholesalers was included and could not be seen by search crawlers.